MotorCoach Blog 44

I Am a Motorcoach . . .

. . . Two Seven Eight with you this week, with a long-over-due Logo-Rubbing blog. For those passengers who only recently came aboard, Logo-Rubbing is the motorcoachblog version of “rubbing shoulders with the rich and famous.” It’s all about brand schmoozing, hobnobbing with the fabulous and iconic of roadside pop culture. More important, Logo-Rubbing lets you the passenger in on some essentials of motorcoach identity. I am a commercial entity, part of a larger commercial endeavor, the name of which I boldly bear like a tattoo on my red skin while getting around in a dynamic world of interacting enterprise. And that, for a motorcoach, is most important of all: being out in the mix. The following are more than just famous brand selfies; they are commercial encounters in specific places along my travels.

Selfies

(which by definition means I’m in them . . . though you might have to look for me)

NASA! Wow, I’ve been looking forward to this photo-op since my odometer was in double-digits. Travel with a mission, space-age sophistication . . . I rolled off the assembly line with that attitude! I didn’t actually go to a NASA facility for this one. I was in Cleveland Ohio, along the shore of Lake Erie at Great Lakes Science Center.

Right next door to the Great Lakes Science Center is the Rock & Roll Hall of Fame. Appropriately right out front, adorning the very classy motorcoach that served the travel needs of Johnny Cash, is the original MCI logo – my own make of course. My passengers gathered round and gawked, perhaps some imagining they could hear the strumming of Johnny’s Martin D35 coming from the coach. Meanwhile, my admiration focused on a proud legacy of fine motorcoach manufacturing.

Football season is here! And here I am in Ada, Ohio, at the Wilson Sporting Goods football manufacturing plant. Yes, right here is where Wilson makes the official footballs of the NFL, along with footballs for the NCAA, the CFL, and many other leagues. Here also, let me point out, we have the first ever Logo-Rubbing photo-bomb. Along with the intended pose featuring the Wilson logo and my garage family logo, in the foreground we have the updated (and somewhat football-shaped) MCI logo.

At a Holiday Inn – Ontario, Canada – part of my branding is reflected in that of the hospitality giant. Here are two industries that serve one another well: transport and hospitality. We bring them travelers; they provide a home away from home for a night or two.

And for those who prefer their own home on the road . . . Airstream. A common experience on the highways of America, this Airstream and I pass one another in the parking lot at the Airstream manufacturing plant in Jackson Center, Ohio.

You may recall the English Bulldog with the name of international prestige from a few blogs back. Here is the logo of the company after which he was named. Also at the Airstream lot in Jackson Center, Ohio, this Mercedes camper had just received its deluxe Airstream interior.

Where there are campers, there are people into fishing and other outdoorsy stuff. And almost assuredly they have something in their camper or tackle box purchased at this place. Bass Pro Shops are often part of tour itineraries. This visit was part of a tour with destinations throughout Arkansas.

And finally, high quality products as useful in the home as in a camper are made in this manufacturing facility in Greenville, Ohio.

Here Is The News!

MEETING THE NEWS on the roadways of America, first-hand, real time, real world news—going out and discovering the news . . .

FOOTBALL NEWS: The official NFL football has been made by Wilson since 1941, originally at a Wilson plant in Chicago and at the Ohio plant since 1956. Every Wilson football has tiny W logos embossed in the hide, distinguishing them from counterfeits. Twenty footballs are made from a typical cowhide. NFL and collegiate footballs are made from the area along the backbone where the hide has been sun and weather toughened. Youth league footballs are made from the softer underbelly part of the hide. U.S. high school and collegiate footballs have a thick white line that goes half way around the ball at both ends. On CFL (Canadian Football League) footballs the line goes all the way around the ball. NFL footballs have no line.

AIRSTREAM NEWS: The distinctive Airstream rounded aluminum design has aviation origins. It was the brain-child of aircraft designer William Hawley Bowlus, previously the Construction Superintendent of the Spirit of St. Louis aircraft famously piloted by Charles Lindbergh. Airstream’s association with famous flights does not stop there. In 1969, after completing the first trip to the moon, Apollo 11 crewmembers were quarantined in an Airstream until it could be determined that they had not returned as “Lunar Pathogen” carriers. And NASA utilized Airstreams for decades in transport of astronauts to launch pads.

ORBITAL NEWS: Speaking of NASA: have you ever wanted to feel like part of the team at the National Aeronautics and Space Administration? The International Space Station is the third brightest object in the sky, and NASA will notify you by text or email when its orbit combined with favorable conditions make for good sighting opportunities in your location. To sign up, Just Google: Spot the Station.

MUST SEE...

(Unlike selfies, these are not about me, but about travel discoveries I think you’d like to know about.)

Part of a “Made in America” manufacturing plant tour, the Clabber Girl Baking Powder plant and museum tour in Terre Haute, Indiana scored high marks with passengers. The highlight of the visit was the cooking class, complete with tasty instruction handouts and samples of each step-by-step creation. (Location: 900 Wabash Ave., Terre Haute, IN; and for tour and cooking class scheduling: 812-232-9446)

Quote Of The Day samples

“Football is like life – it requires perseverance, self-denial, hard work, sacrifice, dedication, and respect for authority.” – Vince Lombardi Jr.

“We’re all in this together if we’re in it at all.” ― Johnny Cash


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MotorCoach Blog 17

I am a motorcoach…

. . . getting folks around, seeing cool stuff, collecting experiences and discoveries, and of course, sharing them with you.

Selfies

(which by definition means I’m in them . . . though you might have to look for me)

It’s been awhile since I last presumed upon you to indulge my vain amusement with “logo-rubbing” selfies. So, having collected several new ones, here goes:

With baseball season underway and my home garage near the epicenter of Cardinal Nation, I’ll start off with this dashing pose with the St. Louis Cardinals’ “birds on the bat.” In 2012 an ESPN reader survey ranked the Cardinal logo the third most iconic logo in all sports, and #1 in baseball. (Only once in Cardinal history did the team uniform lack the birds on the bat: 1956. The following year the logo was back and the GM who’d suggested getting rid of it was gone.)
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Here at the home plate gate at Busch Stadium you can see the evolution of the logo. Zooming in, you can see a version of the logo from the 1920s is depicted on vertical banners displaying the years in which the Cardinals won their NINETEEN National League pennants and ELEVEN World Series titles. The green awnings display the current logo, a refined and more literal depiction of a proud cardinal on a baseball bat.
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Synonymous with “Opening Day” in St. Louis is the march around the stadium by another team – a team of Clydesdales representing my proud profession: coaches (OK, so they call theirs a beer wagon . . . technically, it’s a coach). Here I am with the Clydesdale logo at Warm Springs Ranch where the world-famous Budweiser Clydesdales are bred.
clydesdaleLogo

There’s no better way to score a bunch of great logo-rubbing selfies than to share a parking lot with semis hauling racing teams – in this case, Supercross racing. Rock Star, Suzuki, Dunlop, Husqvarna, and Honda are currently some of the most recognizable pop-culture emblems. Lawn and farm equipment, cars and trucks, motorcycles, tires, sports equipment, energy drinks, and nearly every field of racing are dressed in these logos. Oh, and check out the photo with one of my favorites: the Honda wing logo (last refined in 1988, its beginnings date back to 1947). We got photo-bombed by a lizard! (A gecko actually)
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Here Is The News!

MEETING THE NEWS on the roadways of America, first-hand, real time, real world news—going out and discovering the news . . .

NEWS OF THE ELITE: No, not all Clydesdales are created equal. To qualify for the Budweiser hitch, here are the requirements at minimum: must be geldings at least four years old, 18 hands (6′) high, have a bay coat, four white stockings, a black mane, a white blaze on the face, a black tail, and weigh between 1,800 and 2,300 pounds.
clydesdaleWagon

A NEWBORN IN THE NEWS: My passengers were treated to a special introduction: Fargo was recently born to Prospect (Sire) and Faith (Dam).
MCBlog pic - horse newborn

MUST SEE...

(Unlike selfies, these are not about me, but about places you’ll want to visit.)

If you are at all into horses, or if you have any affinity for touring world-class environs, Warm Springs Ranch in Booneville, Missouri needs to be on your must-visit list. Three hundred acres of horse heaven that will bring out the romantic in you . . . this is what it is to be king of equines.
WarmSpringsRanch

Quote Of The Day samples

“Character is easier kept than recovered.” ― Thomas Paine

“In matters of style, swim with the current; in matters of principle, stand like a rock.” ― Thomas Jefferson.

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MotorCoach Blog 4

I am a motorcoach:

Here with another contribution to make on the subject of slowing the world down. Last week I told you about the overarching principle of “living early.” An important aspect of this mentality is seeing early. Here’s an example: When traveling down the highway approaching an overpass, I look at the top of the overpass to see if vehicles are turning onto the ramp to enter the highway in the direction I am going. This enables me to see in advance if I might need to move over a lane to make room for others.

Seeing early is a principle of expansion—time expansion, which means more time to make decisions and apply actions. It is equally a principle of courtesy, a habit of making room where it might be needed by someone else. In crowded places where everyone has the same need for a bit of space, nothing slows the world down more effectively than courtesy.

Here Is The News!

MEETING THE NEWS on the roadways of America, first-hand, real time, real world news—going out and discovering the news . . .

News of Courtesy: I come to an intersection preparing to make a right hand turn and see that it cannot be made without borrowing a little of an adjacent lane, one in which vehicles are preparing to make left hand turns. I also see that my need for extra space has been noticed. A UPS truck is stopped well before the left hand turn line, waiting, making room for me to complete my turn. Yes, here is the news: Courtesy abounds! I see it everywhere, every day; and it is a welcome sight.

News of Ice Cream: Did you know that the name Häagen-Dazs has no meaning aside from the name of the ice cream brand for which it is know? That is, Häagen and Dazs are not words originating from some Scandinavian language as you (along with many others) might have assumed. Häagen-Dazs is not a European ice cream brand, but like its creator, Reuben Mattus, it originated in the Bronx, New York. Mattus invented the ice cream and the name to make a statement of old-world quality of craftsmanship. In both cases it worked—branding at its best! (It’s the kind of information one hears transporting members of a Nestle Purina managerial team).

News of the world: One group of passengers has gathered from England, Germany, Spain, Poland, France, Australia, Canada, and numerous other nations, a meeting of the minds to discuss and test global mapping technologies and developments, managerial staff of the National Geospacial Intelligence Agency (progenitor of Google Earth). • Another group is a Nestle Purina international managerial confluence, traveling to Clinton, Iowa to tour a manufacturing plant. • Yet another is made up of education placement specialists from Asia, Europe, Australia, South America, and North America, here as a think-tank for international student placement strategies.

Who would’ve thought that a motorcoach could be so important?

Selfies

You know the term “rubbing shoulders with the rich and famous.” Well, the motorcoach version of this I call “logo rubbing.” I am a motorcoach, and a motorcoach is a commercial entity. Being proud of the logo that boldly adorns all sides of my glossy red form, I enjoy snapping a selfie now and then with other commercial notables. I think you’ll recognize these.

Photo #11
Here I am with the elegant and earthy Monsanto logo.

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See that red and white checkerboard logo way up yonder? It is one of the most recognized and valuable logos in the world. When its original suitors, Ralston and Purina, parted ways back in the 1990s, both sides fought for and won the right to continue use of the logo as independent companies. Today, on the Purina side, the logo is connected to the Swiss food giant, Nestle.

Photo #10
The AT&T logo glows like a moon over the honky-tonk streets of downtown Nashville.

Photo #13
Hey, by ground or by air . . .

Quote Of The Day samples

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” —Albert Einstein

“It is not the will to win, but the will to prepare to win that makes the difference.” —Paul “Bear” Bryant

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